From the San Francisco Chronicle:
The ad barely mentions the word “Microsoft” and never mentions Windows. Nevertheless, the Microsoft officials who phoned reporters Friday said it is indeed a campaign to brand Windows, “the start of a conversation … easily the largest marketing campaign we’ve ever had.”
Microsoft plans to hire 155 “gurus” by the end of the year to work in Circuit City, Best Buy and other retailers to help customers pick out PCs, said Eric Hollreiser of Microsoft – presumably the way Seinfeld helped Gates pick out shoes.
Microsoft is also working with PC manufacturers to deliver “a compelling Windows experience” – to study how long it takes, for example, for Windows to start up and shut down. Mobile phones and Microsoft’s Web site are also part of the plan. Hollreiser said Microsoft will do “a terrific job of delivering consumer information.”
Here’s the ad.
Filed under: Web Report | Tagged: Ad, Bill Gates, Jerry Seinfeld, Microsoft, Microsoft Windows
