Kango rebrands to UpTake

UpTake is a travel information search engine that wants to be your first destination when deciding what to book, where to go, what to do, or where to stay. It is not a replacement to review sites like TripAdvisor or actual booking sites like Expedia. Uptake, previously known as Kango, is in almost alpha stage. Here is a snapshot of how UpTake works:

From the mail, Elliott Ng, VP for Marketing, explains that while Kango expressed positive energy, their team wanted a name that tied directly to what they do.

“Uptake,” as a common word, means quick understanding and comprehension; and gathering up of key facts. We want our new brand UpTake to convey our ability to gather, organize and deliver the web’s collective travel wisdom to help you make trip planning faster.

If you have tried UpTake, let us know of your service experience.

3 Responses

  1. Carlos aka @techbays,

    Thanks for the mention. Naming has got to be the most subjective process and we’ve definitely had some people say “we like Kango better than UpTake” :) But decision made, and we’re looking forward to getting this product out there for people to try out. Look forward to getting your feedback and advice once you’ve had a chance to try. Looks like you have a travel bug too!

    @elliottng

  2. Elliott,

    I personally find UpTake more interesting. :) We look forward to your public beta; amd more power to you and the UpTake team!

    Carlo

  3. [...] site UpTake takes off Posted on May 14, 2008 by Carlo Maglinao Uptake, formerly Kango, is now open to the public. UpTake is a travel site that wants to be your first destination when [...]

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