TechBays

The video below by Google is an overview of Google Analytics. A summary is also provided as follows.

In Google Analytics, the Dashboard report puts all summary reports of your site that you want to see in a glance. You can add reports to the dashboard. You can jump to the report directly from the dashboard. You can move reports in a dashboard similar to how you would control gadgets in iGoogle.

Left hand navigation tells you more of your Visitors: where they are located geographically, language preference, frequency of visits, and which kind of browsers they use. Traffic sources section tells you where your visitors come from, such as which keywords they use or ads they clicked on to discover your site. Content section tells you most popular posts or pages in your site. Content also tell you which pages users entered or exited by.

Goals section tells you about a page in your site where you want users to make a purchase or an intended action such as a registration or a download. Conversions tell you the rate of success between visits to the Goals page and the intended final action.

Reports furthermore are dynamic and contain links to other sections in the Analytics. In the upper right of your reports, you’ll find the date range function. Date Range allows you to select timeline of a report. You can compare timelines by month or by day or by weekend. The comparison tool is flexible allowing you to drag timelines dynamically.

You can view reports dynamically with graphs, such as views, average visit, % new visitors, and more, with comparison criteria to your Goals and Conversion data.

AdWords Reports have scorecards detailing top keywords with number of visits, pages/ visit, average time on site, % new visits, or bounce rate. There are detailed tabs for Goal Conversion, Ecommerce, or Clicks.

A report can also be emailed or scheduled for email distribution. Report data can be exported to PDF and other formats.

Here is the video.